Search Engine Optimization Approaches

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.


On page
* SEO Analysis
* Analysizing Competitor Sites
* Finalizing Keyword
* Initial SEO Ranking Report
* Title and Meta-Content Optimization
* Images & Links Optimizaion
* Creating HTML Sitemap
* Creating Google XML Sitemap
* Optimizing Robot.txt
* Setup and Review of Google Analytics
* Generating and Submitting RSS Feed


Off Page Optimization (monthly basis)
* Link Building
* Directory Submission to Relevant Sites
* Getting Relevant Back Links through Link Building
* Social Bookmarking
* Writing Article
* Submitting Articles to Relevant Sites
* Writing Press Release
* Submitting Press Release to Relevant Sites
* Creation of Blogs
* Blog Marketing
* Creation and Posting of Classified Ads
* Forum Posting
* Submission of RSS Feed
* Video Optimization


Reports
* SEO Ranking Reports
* Reports of Work Status
* Customer Support through Email/Chat
* Traffic Reports